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Innovation in Pricing: Contemporary Theories and Best Practices PDF
: Innovation in Pricing: Contemporary Theories and Best Practices
ISBN : #1138738271 | Date : 2017-08-06
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PDF-f2661 | Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the su… Innovation in Pricing: Contemporary Theories and Best Practices
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